The Lab is there to push the boundaries of the wine industry by creating innovative beverages, crafted with a natural and sustainable mindset.
Introduction
In order to anticipate the modern consumer’s desires, the Atlas Wine Co’s R&D team, led by winemaker Alex Remy and assistant winemaker Kelli Cybulski, is exploring other trendsetting markets for creative ideas that can be applied to wine. Within the wine industry, there is often a feeling that a heritage of tradition and consistency exempts it from modernizing. A closer look at recent sales shows that while consumers still value tradition, their overall buying habits have changed dramatically. The Atlas Wine Co. Lab’s focus is to incorporate new and fresh ideas into wine while still respecting the nature and true potential of all the ingredients
The World of Atlas
ATLAS is the new kid on the block:
- Vertically integrated – From Vines to Bottles
- Dynamic
- Family owned and managed
- High expertise
- Flexible
- Hungry
- The next GEN
- Service Oriented
Working with us is getting the professionalism and accountability of a corporate but the flexibility of a small business
Why?
- World is Connected
- Constant Change
- Fast Pace
- $240 Billion in Alcohol sales (45% Beer/35% Spirits/20% Wine)
- $350 Billion in Soft Drinks sales
- $20 Billion in Coffee sales
- $1 Billion for Hard Seltzer – 200% growth
- Wine = Low innovation Industry
- USA is the biggest wine market in the world – China to become 2nd
- Customer Base changing from Baby Boomers to Millennials
- Constant Added Value to our Network (Distributor and Buyer)
- Always Working on next Trend
- Focus on why you doing something = $$$$$
- Innovation Supports Current Business – Omen and Oro Bello
- Get the Attention from Partners and Key Buyers
- Becoming a Leader in the Industry
How?
Perfect synergy between our expertise and your network
36 States – 13 Countries
What?
| 12 Step Process | Collaboration with Partners |
|---|---|
| 1. Competitive Tasting | 7. Product Design |
| 2. Micro Batch | 8. Label Approval |
| 3. Recipe Design | 9. Small Batch |
| 4. Compliance Research | 10. Product Testing |
| 5. COGs & Pricing | 11. Adjustments |
| 6. Samples to Network | 12. Full Launch |
Projects
